Investors

Invest in Project199

Join early a civilisational thesis that is built through story before product. We forge a conviction and a community first; the living growing bed and the Eden range are its culmination, not its starting point.

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Aerial view of a structured permaculture estate: a grid of raised growing beds, cottage and orchard — the ambition of a reformed civilisation.

The opportunity

A market coming of age, a brand that is missing

A bright bioclimatic living room: pale wood, large windows, a green wall of potted plants — a way of life reconciled with the living world.

Three deep currents are converging. Longevity is leaving the laboratory to become a question of society. Well-being is shifting from symbol to substance: people no longer want to look fit, they want to live better and longer. And at-home agritech — growing living food in one's own home — is moving out of the niche to answer a growing distrust of the food industry.

Project199 does not position itself as yet another supplement on a saturated shelf. We sell neither a pill nor a promise. We carry a thesis — reform civilisation before claiming to alter the body — and we turn it into a desirable, coherent, anti-shortcut brand. That is precisely what these expanding markets still lack: a story that holds up.

In this project, value does not arise first from a patent or a product margin. It arises from a community of the convinced and a brand narrative built over time. Once that foundation is laid, the product meets an audience already won over — and a brand asset that appreciates rather than turns into a commodity.

Investing early, here, means stepping into the phase where the story and the core of the community are being shaped — the period in which a brand of conviction is truly created.

  • Tailwind markets

    Longevity, well-being and at-home growing are converging. A deep trend, not a fad (quantified data: placeholder).

  • A brand of conviction

    A clear, anti-transhumanist stance that builds lasting attachment rather than a one-off transaction.

  • A community asset

    An audience engaged ahead of the product: a direct, defensive channel that does not depend on buying ads.

About the "199". We carry this figure as a market horizon and a working hypothesis — the measure of an ambition, not a guaranteed life expectancy or a promised outcome. No projection presented here, whether medical or financial, should be read as a certainty.

The model

The story comes before the product

We embrace a "NEOM" logic: communication and story come before the product. Rather than chasing an indifferent mass, we build an annual narrative arc that gathers, season after season, a core of truly convinced fans. Conviction first; the object next.

  1. Narration

    Tell the thesis, rally a community, create desire. We defend a worldview before presenting anything to buy.

  2. Funding

    Turn that belief into the resources to build. An engaged community becomes the foundation that makes development possible and sustainable.

  3. Product

    Deliver Eden.Grow and the Eden range to an already-won community that awaits the object rather than being sold it.

Vision & roadmap

Four years to move from story to ecosystem

  1. Year 1

    Story & community (indicative milestone)

    Lay out the thesis, publish the founding narrative arc and gather a first circle of believers around the brand.

  2. Year 2

    First Eden.Grow batches in a tight circle (indicative milestone)

    Put the living growing bed into the hands of a small group of early adopters, listen, iterate before any broadening.

  3. Year 3

    Range expansion (indicative milestone)

    Extend the ecosystem with Eden.Sticks and Green.Line, keeping the story coherent.

  4. Year 4

    Ecosystem & European rollout (indicative milestone)

    Consolidate a complete ecosystem and begin a European rollout, still carried by the community before volume.

Approach & team

Build slowly, with the right people

(Section to be completed — placeholder.) Our approach favours patience over haste: a repairable product, short supply chains, a brand that never lies about its evidence. The founding team and key skills (brand storytelling, the agronomy of the living, frugal engineering, community) will be detailed in the full deck.

Founder profiles, advisors and partners: information to be completed (placeholder).

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Let's open the conversation

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